Conversation intelligence
for selling into the home.

Coach Dean, your AI sales coach, reviews every meeting, scores the steps that matter, and shows reps exactly what to say next. Through AI-powered sales coaching and live AI coaching role play, teams learn to sell smarter, improve consistency, and close deals faster with confidence.

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1,000+

Companies rely on SalesAsk

Meet CoachDean:
Trained on 250,000+ Real Meetings

Our AI agent has been trained on over 250,000+ real conversations, giving it the experience to understand context, capture key insights, and help your team work smarter and faster.

12% of revenue potential is lost because critical deal data never makes it from the field to your CRM.

According to research by Experian Data Quality and corroborated by Validity and Gartner studies, organizations lose an average of 12% of their revenue potential due to poor data integration and incomplete CRM tracking.

18%

Revenue growth

100%

Faster ramp

22%

Higher PVR

+37%

Close rate

One platform. Every conversation.

Real-time AI coaching for the conversations that determine your revenue

How it works

RECORDING

Capture Every Conversation

One tap on iPhone, iPad, or Apple Watch. Works offline anywhere.

INTELLIGENCE

Coach & score every rep.

CoachDean grades your playbook and writes feedback before the next visit.

GROWTH

Onboard, coach, and reinforce.

Auto-CRM updates, drafted follow-ups, and sales insights, no more typing notes.

RECORDING

Capture Every Conversation

Field-grade audio, zero setup, works offline, live recording and nudge when arriving.

INTELLIGENCE

Clear the path to a "Yes"

Live nudges at the door and intelligent feedback before they are back in the truck.

GROWTH

Onboard, coach, and reinforce.

Readiness you can measure and results you can prove over and over. At every buying stage.

Built for the industries that sell into the Home.

Three industries in one platform. Calibrated to your playbook in week one, from the truck-cab follow-up to the model-home tour to the kitchen-table close.

Home Builders

Coach every Sales Counselor on every model-home tour and scale your team.

Home Services

Coach every tech on every in-home visit. HVAC, plumbing, roofing, chimney.

Home Improvement

Coach every designer through the second-visit close. Kitchen & bath, windows & doors, painting.

Every insight from the field, captured. None of the manual work.

“Coach Dean doesn’t rely on ‘good appointment’ CRM notes — he listens to real in-home conversations. You get conversation intelligence built

Forecast from what's happening in the field, not from what reps remember to log.

Most coaching happens days late, if at all. Coach Dean coaches in the moment, allowing reps to adjust mid-conversation.

Every insight from the field, captured. None of the manual work.

“Coach Dean doesn’t rely on ‘good appointment’ CRM notes he listens to real in-home conversations. You get conversation intelligence built

Forecast from what's happening in the field, not from what reps remember to log.

Most coaching happens days late, if at all. Coach Dean coaches in the moment, allowing reps to adjust mid-conversation.

From field conversations
to full deal intelligence.

Real-time AI coaching for the conversations that determine your revenue

How it works

Slow

Simple brown hourglass icon with a narrow middle section.

Coaching arrives once a week. The deal you should have coached on Monday is already lost by Friday.

Constant

Coach Dean reviews every visit. Every rep. Every day. Not once a week. Not by sample. Every single conversation.

Blind

Icon of an eye with a slash through it, symbolizing hidden or invisible content.

A manager hears one ridealong per rep per month — 1% of conversations. The other 99%, the ones that actually decide revenue, happen invisibly.

Specific

Not "do better." Coach Dean says "at 14:32 you skipped financing — here's the line your top closer uses." Tied to the moment.

Inaccurate

Brown triangle-shaped button with a lowercase letter i in the center.

Mystery shops cost five figures a year and give you one impression of one visit. You're coaching the team on a sample of one.

Sharper

Coach Dean learns your playbook in week one and keeps learning your team. Every visit makes the next coaching session sharper.

Slow

Dark brown hourglass with sand in the top chamber against a white background.

Coaching arrives once a week. The deal you should have coached on Monday is already lost by Friday.

Instant

Coach Dean reviews every visit. Every rep. Every day. Not once a week. Not by sample. Every single conversation.

Blind

Brown circular object with a diagonal strip crossing it, resembling a stylized leaf or seed.

A manager hears one ridealong per rep per month — 1% of conversations. The other 99%, the ones that actually decide revenue, happen invisibly.

Transparent

Not "do better." Coach Dean says "at 14:32 you skipped financing — here's the line your top closer uses." Tied to the moment.

Inaccurate

Brown triangular sign with a faint lowercase letter i in the center.

Mystery shops cost five figures a year and give you one impression of one visit. You're coaching the team on a sample of one.

Accurate

Coach Dean learns your playbook in week one and keeps learning your team. Every visit makes the next coaching session sharper.

Built for Teams
That Can't Afford Gaps.

SOC 2 Certified

SalesAsk is SOC 2 Type II certified. All conversation data is encrypted in transit and at rest. Your data is never used to train models for other companies.