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The Kitchen Table Report: what 1.3M+ sales conversations say about closing in the home.
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AI coaching for in-person sales

Turn every conversation into predictable revenue.

Record the visit on your rep's phone, score it against your own sales process, and put coaching in their pocket before the next meeting. SalesAsk customers average a 37% close rate increase, across 1,000+ teams.

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How it works
SOC 2GDPR compliantG2 High PerformerG2 Users Love UsG2 High Performer Americas Fall 2026G2 Easiest To Do Business With Fall 2026
Sales reps
Recording00:12:41
The Hartley visit
1408 Oak Lane, Owen Vance
OVGood, so we scope it to the claim and nothing gets added that you did not agree to.
Sales managers
Process9/11
Cobalt in-home process
Homeowner's own timeline established
Everyone who decides is in the room
Competing bid opened line by line
Monthly shown beside the total
Owners
Coach DeanAsked by the owner
Why did the Sherrard roof not close?
Price came up before the scope was walked. Owen named the number at 9:12, and he did the same in seven of his last ten visits.
Moment at 9:127 of 10 visits
New hires
AI RoleplayAttempt 2
Adam Kerr
Homeowner with a competing quote
I already have a quote for less.
Opened their quote line by line
Showed the monthly beside the total
Booked the next step before leaving

Sales conversations analyzed on SalesAsk

1.3M+

The rep taps record when the visit starts. Recordings captures the whole conversation from the phone already in the rep's pocket.

Close rate increase

+26%Kitchen Tune-Up owners

Every step you already teach is checked on every visit by Scorecards, with the line that proves it.

Added in six months

$1.7MOttawa General Contractors

Coach Dean answers the owner's questions from every recorded visit, with the quote behind each answer.

Higher quoted job value after roleplay practice

31%Coolforce

AI Roleplays let reps practice the line they fumbled before the next homeowner hears it.

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

Turn 100%of your sellers
into consistent performers.

One system for sales, coaching, and insights, powered by AI that gets your business as well as your best reps.

37%

Close rate increase

Close rate before and after SalesAsk

Before

With SalesAsk

Before

+37%

22%

Higher ticket

PVR before and after SalesAsk

Before

With SalesAsk

Before

+22%

18%

Revenue growth

Revenue before and after SalesAsk

Before

With SalesAsk

Before

+18%

100%

Faster ramp

Time for a new rep to run visits alone

Before

With SalesAsk

Before

2x faster

Trusted by 1,000+ teams who sell in the home, the showroom and the SALES FLOOR

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingConnell RoofingEquity RoofingMr. Roofing

Hear from our customers.

Customer stories
Bob Camire, co-founder of Bath Experts, in the Bath Experts showroomPlay

“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”

Bob Camire, Co-founder and VP of Sales, Bath Experts

Read the story
+26%
Close rate lift across Kitchen Tune-Up franchise owners
Read story
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
Ian FoltzVP, American Remodeling Enterprises
2X
Close rate doubled at 5 Star Disaster Services
Read story
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about.”
Monica LewisPresident, J.S. Brown & Co.
$1.7M
Revenue increase at Ottawa General Contractors
Read story
When financing comes up
38%→49%
Close rate when financing is raised in the visit, found across 1.3M+ conversations
See the data
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
Micah HébertSales Manager, General Air
Across SalesAsk customers
25 to 35
Point close-rate gap between top and bottom reps that coaching closes
See the data
+26%
Close rate lift across Kitchen Tune-Up franchise owners
Read story
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
Ian FoltzVP, American Remodeling Enterprises
2X
Close rate doubled at 5 Star Disaster Services
Read story
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about.”
Monica LewisPresident, J.S. Brown & Co.
$1.7M
Revenue increase at Ottawa General Contractors
Read story
When financing comes up
38%→49%
Close rate when financing is raised in the visit, found across 1.3M+ conversations
See the data
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
Micah HébertSales Manager, General Air
Across SalesAsk customers
25 to 35
Point close-rate gap between top and bottom reps that coaching closes
See the data
+26%
Close rate lift across Kitchen Tune-Up franchise owners
Read story
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
Ian FoltzVP, American Remodeling Enterprises
2X
Close rate doubled at 5 Star Disaster Services
Read story
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about.”
Monica LewisPresident, J.S. Brown & Co.
$1.7M
Revenue increase at Ottawa General Contractors
Read story
When financing comes up
38%→49%
Close rate when financing is raised in the visit, found across 1.3M+ conversations
See the data
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
Micah HébertSales Manager, General Air
Across SalesAsk customers
25 to 35
Point close-rate gap between top and bottom reps that coaching closes
See the data

One coach on every visit. Here is how it works.

How it works

What happens after teams start recording.

Real usage from three customers, months after rollout.

Fischer Homes

3.5x

From a 40-rep pilot to 141 reps in three months.

“SalesAsk was the one that fit how we actually sell.”

Leah Schindler

Principal IT Product Owner, Fischer Homes

Active reps per month141 in June
AprMayJunJulAugSep

Kitchen Tune-Up

54+

reps recording every month, seven months running.

MarAprMayJunJulAugSep

Why Bath Experts switched

“The difference was obvious, so then we moved the whole company.”

Bob Camire

Bath Experts

Across our customers

94.6%

of recorded visits got AI coaching.

Bath Experts

9.4x

5 reps in April. All 47 by August.

AprMayJunJulAugSep

Reps recording means people who recorded at least one appointment that month. Source: SalesAsk usage data, March to September 2026.

Your growth advisor sets it up with you.

You get a growth advisor who sets SalesAsk up with you and checks in every week for the first month. After that, you sit down together once a quarter to look at close rates and revenue. Turn every conversation into predictable revenue.

See the rollout guide
Talk to a growth advisor

Your growth advisor

One person to call

The person who sets you up is the same person you talk to at every quarterly review.

Setup

Setup and training

We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.

Days 1 to 30

A 30 day rollout

Your sales leader signs off on the plan before launch. Reps record their first visits on day one.

Weekly, then quarterly

Weekly check-ins, then quarterly reviews

In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.

From the kitchen table to the sales floor, SalesAsk coaches the conversations that still sell in person.

Learn more about us

Integrations

Works with the tools
you already use.

Notes, deal stages, next steps and follow-ups land in the CRM, phone and field tools your team already runs, without anyone typing them in.

See all integrations
JobNimbus
Service Fusion
LeadPerfection
RingCentral
Jobber
ServiceTitan
Aircall
HubSpot
Housecall Pro
JustCall
improveit 360
Builder Prime
Pipedrive
CompanyCam

Security and compliance

Built with trust, safety, and reliability at the core.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

SOC 2 badge
SOC 2
GDPR badge
GDPR
Role-based access
Explore security and compliance

FAQ

FAQ

What does SalesAsk produce from each recorded visit?

A written summary, the action items and commitments made, a score against your own sales steps, the agreed next step and a drafted follow-up for the rep to send. Coach Dean adds a strength, a growth area and a next action, and the summary and next steps sync to the right job in your CRM. The rep does not type any of it.

Do reps need extra hardware to record?

No. SalesAsk runs on the rep's own phone, tablet or watch: iPhone, iPad and Android phones and tablets, plus Apple Watch. There is nothing extra to buy, charge or carry to a job.

Do we need homeowner consent to record?

Recording laws vary by state, and in most states one-party consent applies. We provide state-by-state guidelines and consent language templates, and many teams add a simple disclosure to their intake process.

Does SalesAsk work with my CRM or field service software?

Yes. SalesAsk connects with ServiceTitan, Jobber, Housecall Pro, Salesforce, HubSpot, Builder Prime, JobNimbus and AccuLynx, plus phone systems like Aircall and RingCentral and Zoom. You pick your platform from the integrations menu inside SalesAsk and sign in.

How long does setup take?

Most teams connect the CRM in under two hours, and reps record their first visits on day one. Your growth advisor sets Coach Dean up on your process in the first week, and the full rollout takes 30 days. See the rollout guide.

Is our data secure?

SalesAsk is SOC 2 Type I and GDPR compliant, with role-based access across teams and locations.