Sales reps who receive consistent coaching close 28% more deals than reps who don't. Only 30% of reps report receiving consistent coaching today.
CSO Insights 2018 Sales Enablement Optimization Study + HubSpot State of Sales 2024 (reps reporting on coaching consistency).

Live coaching, on
the wrist. Specific feedback, on the phone.
- Apple Watch live nudges, glanceable, no phone-checking in front of the customer
- Post-visit coaching on iPhone, specific, timestamped, delivered before the next appointment
- Same playbook scoring, consistent across the live moment and the post-visit review
Score the steps that decide the close. Across every visit.
- Per-step scoring, discovery, premium framing, financing introduction, objection handling, close attempt, graded on every visit
- Tuned to your playbook in week one, adjust scoring weights, add or remove steps, swap in industry-specific hinge moments
- Pattern recognition across the team, see the 3 reps skipping financing on 40% of visits before the quarter closes

One platform. Every conversation.
Real-time AI coaching for the conversations that determine your revenue
RECORDING
Capture Every Conversation
One tap on iPhone, iPad, or Apple Watch. Works offline anywhere.

INTELLIGENCE
Coach & score every rep.
CoachDean grades your playbook and writes feedback before the next visit.

GROWTH
Onboard, coach, and reinforce.
Auto-CRM updates, drafted follow-ups, and sales insights, no more typing notes.

Built for the industries that sell into the Home.
Three industries in one platform. Calibrated to your playbook in week one, from the truck-cab follow-up to the model-home tour to the kitchen-table close.
Home Builders
Home Services
Home Improvement
AI Sales Coaching runs on the full SalesAsk platform
Coach Dean writes the feedback. Virtual Ridealongs show the moment.
Surfaces high-impact trends across your entire organization, identifying
Gives managers total visibility into field or showroom interactions remotely
Turns long meetings into clear summaries with key scope, timeline
Allows reps to practice winning techniques and handle tough objections
Coach every conversation
you couldn't hear.
Coach Dean reviews every conversation, scores each step against your playbook, and gives the rep specific feedback before the next appointment.
Every in-person and virtual sales visit is recorded and transcribed automatically. iPhone, iPad, or Apple Watch. Works offline. No setup
Every visit becomes a 90-second read. Budget, timeline, objections, competitors mentioned, next steps, captured automatically.
Coach Dean scores every visit against your specific playbook. Pinpoints the exact moment the conversation went sideways.
Managers review the moments that matter in 5 minutes, not 5 hours. Coach Dean flags the 90-second clip worth your attention.
Reps practice real customer scenarios against an AI buyer — scored on the same playbook used on live visits. Powered by RePlab.

100% Visibility into
Every Conversation
- Your reps are losing $585,000 a year in the fieldThe average contractor closes 43% of install jobs. The gap between your best rep and your average rep is 25-35 points and it's entirely a conversation problem.
- Real-time coaching, not post-call reviewSalesAsk coaches your technicians during the in-home estimate, the moment a homeowner says "that's too expensive." Not the next morning in a debrief.
- End ride-alongs for goodA manager doing 3 ride-alongs a week sees less than 5% of conversations. SalesAsk gives you 100% visibility into every sales interaction without leaving the office.
Real-Time Coaching at a Consistent Standard
- Your reps are losing $585,000 a year in the fieldThe average contractor closes 43% of install jobs. The gap between your best rep and your average rep is 25-35 points and it's entirely a conversation problem.
- Real-time coaching, not post-call reviewSalesAsk coaches your technicians during the in-home estimate, the moment a homeowner says "that's too expensive." Not the next morning in a debrief.
- End ride-alongs for goodA manager doing 3 ride-alongs a week sees less than 5% of conversations. SalesAsk gives you 100% visibility into every sales interaction without leaving the office.

Teams like yours.
Results to replicate.
Trusted by leading sales teams in home improvement, home building and Home Services.
Integrations
Salesask works with who you work with.


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Frequently asked questions
Start closing more deals, without hiring more reps
See exactly what’s holding your team back and fix it fast.
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