Member program
See every sales conversation your team has, and close more of them.
EGIA members get full access to real-time AI sales coaching, with dedicated onboarding and preferred pricing.
- Preferred pricing for EGIA members
- Dedicated onboarding on your own sales process
- Coaching before, during and after every estimate
1,000+ sales teams rely on SalesAsk.
Why members switch it on
The gap between your best rep and your average rep is a conversation problem.
The average contractor closes 43% of install jobs. Your top closer and your average rep sit 25 to 35 points apart, and nobody hears the visits where the difference happens.
That is what reps leave on the table when the gap between the best and the rest goes uncoached, one quote at a time.
Reps rehearse the price objection in an AI roleplay before the estimate. Coach Dean is in the estimate when the homeowner says that is too expensive. The score and notes are on the rep's phone after it, not saved for a meeting the next morning.
A manager on three ride-alongs a week sees less than 5% of conversations. SalesAsk covers every one of them from the office.
Built around how you already sell.
Your growth advisor sets SalesAsk up around the steps your managers already teach and stays with you after launch. 85% of appointments recorded on SalesAsk get AI coaching feedback.
One person to call
The person who sets you up is the same person you talk to at every quarterly review.
Setup and training
We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.
A 30 day rollout
Your sales leader signs off on the plan before launch. Reps record their first visits on day one.
Weekly check-ins, then quarterly reviews
In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.
Teams like yours
Results other contractors have already put on the board.
How it works
One platform for every conversation that decides your revenue.
Recording
Capture every conversation
One tap on iPhone, iPad and Android phones and tablets, plus Apple Watch. The audio holds up in a basement or a moving truck, and it keeps recording with no signal.
- Field-grade audio, zero setup
- Works offline anywhere
- A nudge to record when the rep arrives
Intelligence
Coach and score every rep
Reps practice with AI roleplays before the visit and get live nudges during it. After it, Coach Dean grades the visit against your playbook and writes the feedback before the next appointment.
- Scored on the steps you already teach
- Live nudges at the door
- Feedback before they are back in the truck
Growth
Notes, follow-ups and proof it is working
CRM notes, follow-ups and sales insights write themselves, and you can see which reps are improving week to week.
- CRM updated without typing
- Follow-ups drafted from what was said
- Close rate and ticket size tracked by rep
“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”
“I was completely blind when it came to training my team and building their skills.”
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
“My sales guys are even coaching themselves with Coach Dean.”
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”
“It's like having my sales manager on every call.”
“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”
“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”
“I 100% recommend it to anyone that wants their technicians to sell more.”
“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”
“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”
“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”
In most places it is legal to record client conversations for training and quality control. A few states and provinces have two-party consent laws, so the homeowner has to be told before recording starts. Our guidelines list those locations and the wording teams use.
Expect some hesitation in the first two weeks. Top performers come round once they see it sharpen a pitch that already works. New reps take to it fastest, because it gets them running appointments alone sooner. The holdout is usually a rep whose numbers were already fine, until a recording settles a commission dispute in their favour.
It is built around a trades sales process, not a generic sales call. We study your team’s winning calls to find the patterns behind them, whether or not you have a written script. Coach Dean then writes feedback to the rep after each appointment, and the manager sees the same note.
Under two hours for most teams. Connect the CRM, load the reps, and your growth advisor sets Coach Dean up on your process in the first week. See the rollout guide.
Yes. SalesAsk connects to ServiceTitan, Jobber and Housecall Pro, so recordings and coaching are tied to the actual job and the revenue on it.