Parliament Kitchens Increases Average Project Value by 37% with Sales Ask

The challenge

Parliament Kitchens needed a way to ensure its sales team consistently conveyed the value of their bespoke millwork, justifying the higher price point compared to more standard kitchen offerings.

‍

The results

• ‍Increased Average Ticket Size: Parliament Kitchens saw a 37% increase in their average project value within the first 3 months of implementing Sales Ask.‍
• Focus on Premium Projects: The team became more confident closing larger-scale, high-end kitchen renovations.
• ‍Client Satisfaction Boost: Improved client communication about value resulted in higher satisfaction scores and more referrals

‍

How Sales Ask helped

• ‍Elevating the Sales Pitch: By analyzing call recordings, Chris identified the language his top reps used to highlight craftsmanship, customization, and the long-term value of investing in quality millwork.‍
• Value-Focused Coaching: Sales Ask's insights allowed Chris to provide his team with specific examples of how to shift client conversations away from price and towards an appreciation for the overall experience and lasting quality.‍
• Team-Wide Transformation: Replicating these successful sales techniques ensured a cohesive, value-driven message across the entire Parliament Kitchens sales team.