
Prepare reps for objection-heavy calls, follow-ups, and high-stakes conversations before they happen. Sales Ask gives teams AI roleplays trained on real customer interactions, so reps improve faster, managers coach at scale, and more deals move forward without risking live opportunities.

CRM Integrations
Join 11,000+ reps
No annual contract

Select from 40+ pre-built scenarios or create your own.Real homeowner objections. Real patient pushback. Real buyer resistance.
The AI adapts, pushes back, and scores performanceagainst your criteria. Anytime. Anywhere. No manager needed.
Track every rep's progress. Pinpoint weak spots bylocation. Know who's ready and who needs more reps.
Detect skill/knowledge gaps and upskill your team with precision AI coaching feedback.
Analyze thousands of past calls with AI to help inform what good looks like for you.
Create personalized daily warmups, objection handling, knowledge, & competitive positioning drills

Throw AI sales roleplay scenarios into sequences and start simulated call blitzes.

Replab AI is trained on over 2 million hours of B2B sales conversations, with 250,000+ roleplays done on the
platform for various industries.
Watch a short video to see how it works
Stop relying on inconsistent manager-led coaching.
Replab delivers an always-on, hyper-realistic practice environment with AI agents .
.png)
Practice that feels like the field. Sessions mirror real homeowner calls with natural accents, pace, interruptions, price pushback, and insurance talk. Reps run 3–5 minute roleplays for cold, discovery, demo, close, and post-service moments.
The AI shifts tone when a rep hesitates, asks for three bids, or names a competitor. Each session ends with a short recap and an instant retry so the fix sticks.
Every session gets a 0–100 score on a clear rubric mapped to your stages and script. Time-stamped notes show what to fix and where it happened.
Reps see better phrasing and a quick next step, then retry in one click. Managers can set minimum scores by role, tune criteria, and watch progress trend up over time.

.png)
Give leaders a live view of skills and usage across branches. See who is ramping, who is stuck, and which scenarios are covered. Filter by trade, team, location, and date range.
Compare branches on average score, time to first quota, and coverage of key scenarios. Export reports to your CRM, LMS, or BI tools.
"With Replab our reps are not just practicing, they are perfecting"

"Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding, significantly accelerating our reps' time-to-proficiency."
Calls, Fully Scaled Coaching
See how AI Roleplays helps your team practice real objections, ramp faster, and improve sales execution before live conversations happen.

Join 15,000+ reps
Manager-led role play is limited by time and headcount — one manager can practice with maybe 3 reps per day. RepLab lets all 50 reps practice simultaneously with AI buyers that adapt, push back, and score every session against your criteria. It scales coaching without scaling management.
RepLab has 40+ pre-built scenarios across HVAC, roofing, plumbing, remodeling, home builders, dental, telecom, banking, insurance, and windows/doors. You can also build custom scenarios for any industry in minutes.
Very. The AI is trained on data from 250,000+ real sales conversations. It shifts tone when a rep hesitates, pushes back on price, asks for competitors, and mirrors real customer behavior. Reps consistently say it feels like a real appointment.
Each session is 3-5 minutes — short enough to practice before any appointment, detailed enough to build real skills. Reps can retry in one click.
Yes. You upload your sales process and scorecard, and RepLab scores every session against your specific criteria. Update the criteria anytime — the AI adapts immediately.
RepLab is the practice layer. SalesAsk is the live coaching layer. Together they form a complete loop: reps practice with RepLab before the conversation, get coached by SalesAsk during the conversation, and receive analysis from Coach Dean after. No other platform offers all three.
Most teams are running their first role-play sessions within the first day. No hardware needed — reps use their phone, tablet, or computer. We provide dedicated onboarding at no extra cost.